Finally, I’m getting back to my series of posts about database development. Databases are an important part of the business landscape, but they are highly misunderstood. For instance a well designed database can allow your sales force to instantly call up information about your clients, their recent purchases, their returns, how much they spent with you last year, and so on. A well designed database can be an invaluable tool across your business. Now, note my use of the phrase “a well designed database”. A poorly designed database, however is a royal pain in the neck. It hides information, obscures data, and misleads your business. So, in order to ensure that your database is of the “well designed” variety, you simply must use “The Most Important Database Tool in the World”. Continue Reading…