Today at 11:00 am Eastern Time begins Sparkfun’s Free Day. Sparkfun is an electronics hobby website that sells some really cool electronics tools & stuff, and today they’re giving away $100 worth of stuff per order (per household). Needless to say this is an exciting day for geeks all over the world. Unfortunately, we’re 5 minutes into it as I write this, and Sparkfun’s server is hosed. This is an excellent lesson in internet marketing, both what to do & what not to do. Of course, the promotion is an excellent idea, however if they can’t execute it, then they may wind up generating more resentment than customer loyalty.

We’ll just have to see what happens over the next hour or so. I’ll post a follow up, if I ever get through.