Linkbait, inflammatory titles notwithstanding, I’ve seen a lot of web designers, developers & PR firms advertising themselves as “Social Media experts”. One of my main goals, both in business and personally, is to help the average person understand and use technology more effectively, and Social Media is a part of that, however, Social Media is just too new and evolving too rapidly for there to be any real “experts” out there. So before you go and spend any of your hard earned revenue on a “Twitter consultant”, a “Facebook Integrator” or a “MySpace enabler”, there are some things that you should understand. Continue Reading…
Tag Archives: social media
Make Your Website Work For You!
Setting Goals for small business websites.
When I sit down with a new client, the first thing that I ask is “What do you want to accomplish with this website?” Normally, I get a blank stare, followed by “Well, we just need a website, everybody needs a website, right?” or “My competitors have one, so I should too.”
What most small business owners don’t realize is that your website is a resource, a tangible asset much like a piece of capital equipment. As such, it should provide you with a real, measurable Return On Investment. With that perspective, it becomes easier to understand why you need to set achievable goals for your website. By setting goals, you give yourself a target that you can measure your success against. The bottom line for any website should be the question “How has my website helped grow my business today?” Continue Reading…