Web Site Badges with Case Hardened Javascript

I haven’t been this excited since I got my first python script to work. The reason is that I’ve recently been messing around with a technique for creating javascript widgets or badges, popularized by Kent Brewster and known as Case Hardened Javascript. You can read more about Kent’s excellent work here. Essentially, case hardened javascript is all about segregating your widget from the rest of the web page. It allows you to embed a widget in virtually any webpage using a single line of javascript, without needing to worry about whether the javascript will have an adverse effect on your page.

The widget below shows all “gigs” posted on craigslist relating to web development in the last 24 hours. The data initially comes from a Yahoo Pipe, which you can access here. That’s also the reason why it takes so long to load. The Pipe actually pulls the RSS feeds from each craigslist locale, which means it’s accessing something like 75 different feeds. I should probably figure out a way to discretize those feeds. In any case, the widget can be added to any website via this code:
<script type="text/javascript" src="http://hibbittsconsulting.com/published/Widget3.js"></script> Feel free to use it on your own site, just copy & paste the above code and place it wherever you want it to show up in your html body.

What’s up with that website score badge thingy

You may have noticed the new badge over on the sidebar. That is hibbittsconsulting.com’s web marketing score as calculated by HubSpot’s Website Grader. From the site: “Website Grader is a free SEO tool that measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective.”

So, basically what the badge says is that hibbittsconsulting.com ranks in the top 26% of all websites on the internet in terms of its marketing effectiveness. That’s right, out of the more than 182 billion websites on the internet1, hibbittsconsulting.com is better at gaining access to potential new customers than 74% of them.

It takes a lot of skill, imagination & hard work to build a website that can reach out to new clients, and generate new customers. But that’s what you’ll get when you contact me to help you manage your internet marketing efforts.

Here’s to new customers!

1Based on the October 2008 Netcraft Web Server Survey: http://news.netcraft.com/archives/2008/10/29/october_2008_web_server_survey.html